Instagram Auto Play Videos
Facebook-owned Instagram has quietly rolled out a new feature for its app on Android and iOS that now sees on Instagram autoplay videos with sound if the audio setting is turned on. This is similar to what Facebook introduced on its own platform earlier this year.
The feature has been spotted by a number of users although Instagram has not explicitly mentioned the same in any recent update. Instagrammers will now find all videos automatically playing with sound if it has been enabled on one video. This is meant to make it easier for those who wish to watch all their videos with sound without the inconvenience of enabling sound individually. This also works with stories as well.
Note that once the app is closed and reopened, the sound is muted by default. While some may appreciate the new feature, others may find it annoying when scrolling through their feed and hearing unwanted audio, especially when they are ad-related. On the flip side, advertisers may see this as a boost as it could attract users towards ads with a catchy sound.
Facebook introduced a similar feature earlier this year as it was increasingly focusing on videos. However, it also allowed users to disable the feature in Settings by switching off Videos in News Feed Start With Sound. Such an option has not been added for Instagram and users will only be able to do so by toggling the sound off on a video.
The audio will remain turned on until another video is muted manually by the user or the app is turned off. This applies to all videos including ads.
The report has confirmed that Instagram is working on this feature and will be rolling it out to a broader set of users soon.
Autoplay sound on videos is found annoying by a majority of the users and with this simple toggle, Instagram seems to have found the right balance between video sound without annoying users.
After receiving this update, whenever a user will open the Instagram app, the autoplay audio will be switched off by default.
But once they switch on the audio for one of the videos, every video on their news feed will autoplay with the sound on — for the rest of the session — until the user taps on the video and mutes the sound or exits the app.
While this feature might be useful when you’re at home or have your headphones on, users in public without headphones will need to be careful.
Since this feature is being rolled out for both normal videos from user accounts as well as video-based ads, both of which might reach more people and garner increased engagement due to on Instagram auto play video. This could also boost ad spending on the platform.
Instagram told Engadget that “it disabled the option due to “confusion” from users regarding what clips will play with sound,” but it just so happens that the decision is also a nice bonus for potential advertisers. Who wants to sell video ads to people when they could just disable them with a quick toggle?